Digital & Online Marketing Made Simple with Seventh Sense

1. Creating stellar, top-tier content is the most important thing. Ever. Content is the most important thing ever. The importance of content isn’t new. However, the reason this tops the list is because I believe content is more important than ever before. It’s called content marketing, and now, in 2014 with all the SEO changes we’ve seen, it’s the one thing that you can really rely on. It’s legit. Wikipedia’s definition of content marketing is as good as any: “Any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” You’ve read the hackneyed phrase, “content is king,” enough times, so I hesitate to even type the worn-out words. Yet, it does bear repeating, because that’s all that really matters. Content is absolutely all-important. Lest you think I’m merely riding a hobby horse, let me try to prove this to you. According to research from InboundWriter.com, companies who have an active blog report 63% more leads t

Google is constantly making updates to their search algorithms, which is the criteria used in gathering and prioritizing search results for given keyword phrases. It is up to us Digital Marketers to stay on top of these changes to help our clients stay on the first page, and wherever possible first on the list. Well now Google has made a few major changes to their SERP (Search Engine Results Page), which has advantages and disadvantages for website owners and Google AdWords advertisers. Here's what the changes are and what they could mean for you: 1. Removal of AdWords from SERPs side panel Google's SERPs had a set general structure, which looked like this: One of the biggest changes that Google has made to the SERPs is to remove the entire right panel of ads from the page: This will bring the user experience from desktop users closer to that of mobile users, which is the majority of current internet traffic anyway. Google is testing the performance of Produ

When it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. But if your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app, but it’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place. Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser.

Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense: Interactivity/Gaming – for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future. Regular Usage/Personalization – If your target users are going to be using your app in a personalized fashion on a regular basis (think EverNote) then an app provides a great way to do that. Complex Calculations or Reporting – If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (think banking or investment) an app will help you do that very effectively. Native Functionality or Processing Required - mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as clic

Benefits-of-pay-per-click • Speed-to-market – Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website. • Reach– Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry. • Highly-targeted website traffic–Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions. • Testing Capabilities– PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It’s also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate • Maximize the return on your marketing investment– Because you pa

Benefits-Of-SEO 1. The Results are Low Cost (In Comparison to Adwords and PPC) Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web. 2. Definite Increase in Traffic With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearl

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