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Benefits-of-pay-per-click

Benefits-of-pay-per-click
• Speed-to-market – Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.
• Reach– Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry.
• Highly-targeted website traffic–Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.
• Testing Capabilities– PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It’s also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate
• Maximize the return on your marketing investment– Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively.
Disadvantages of PPC
• Pay per click advertising: requires a separate budget which might not be feasible for small businesses.
• Pay per click advertising: requires certain experience so as to avoid losses. It is quite possible that you may not reap the required benefits in the early days since some time is required to acquaint yourself with customers’ behavior.
• Getting Right Keyword not easy:
not everyone who engages in Pay per Click services stands to gain. It is not as simple as it appears. You need to get the target keywords right, only then will you see results. The bid prices are also not cheap.
• Selecting Right Firm is Crucial:
there are thousands of marketing firms and you have to ensure you select the best or else all your efforts will be in vain. Firms always promise to deliver, and it is not easy to pick one that ensures a high return on investment.
• Clicks not Assured:
How many visitors actually click your advertisement is not assured. Most people avoid clicking on sponsored ads as they fear them to be harmful. Your ad could sit pretty on a page waiting for someone to click it.






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