Top Ten Sports Stores Online

Advanced Technical SEO: Page Speed - Site Migrations and Crawling

Is 301 redirecting recommend - image URLs when changing domains? Excellent question! Yes, redirecting your images can definitely help preserve ranking signals for image search, and we’ve seen similar declines in image rankings/traffic for sites that fail to redirect images. If you think about it, images build up the same types of ranking signals over time as regular web pages. Failing to redirect images would essentially be seen by bots as releasing a set of entirely new images; just like web pages, it will take some time for those new resources to build up the ranking signals needed to be competitive in image search. That said, traffic to images usually only makes up a tiny percentage of overall organic traffic; analyzing those numbers can help you prioritize image redirects in your overall migration plan.

When Does an App Make Sense?

Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense: Interactivity/Gaming – for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future. Regular Usage/Personalization – If your target users are going to be using your app in a personalized fashion on a regular basis (think EverNote) then an app provides a great way to do that. Complex Calculations or Reporting – If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (think banking or investment) an app will help you do that very effectively. Native Functionality or Processing Required - mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as clic...

Benefits-of-pay-per-click

Benefits-of-pay-per-click • Speed-to-market – Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website. • Reach– Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry. • Highly-targeted website traffic–Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions. • Testing Capabilities– PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It’s also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate • Maximize the return on your marketing investment– Because you pa...

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