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Advanced Technical SEO: Page Speed - Site Migrations and Crawling

Is 301 redirecting recommend - image URLs when changing domains?

Excellent question! Yes, redirecting your images can definitely help preserve ranking signals for image search, and we’ve seen similar declines in image rankings/traffic for sites that fail to redirect images.

If you think about it, images build up the same types of ranking signals over time as regular web pages. Failing to redirect images would essentially be seen by bots as releasing a set of entirely new images; just like web pages, it will take some time for those new resources to build up the ranking signals needed to be competitive in image search.

That said, traffic to images usually only makes up a tiny percentage of overall organic traffic; analyzing those numbers can help you prioritize image redirects in your overall migration plan.

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