Skip to main content

Which is Better – an App or a Mobile Website?

When it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. But if your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app, but it’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.

Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser.

Comments

Post a Comment

Popular posts from this blog

Advanced Technical SEO: Page Speed - Site Migrations and Crawling

Is 301 redirecting recommend - image URLs when changing domains? Excellent question! Yes, redirecting your images can definitely help preserve ranking signals for image search, and we’ve seen similar declines in image rankings/traffic for sites that fail to redirect images. If you think about it, images build up the same types of ranking signals over time as regular web pages. Failing to redirect images would essentially be seen by bots as releasing a set of entirely new images; just like web pages, it will take some time for those new resources to build up the ranking signals needed to be competitive in image search. That said, traffic to images usually only makes up a tiny percentage of overall organic traffic; analyzing those numbers can help you prioritize image redirects in your overall migration plan.
5 comments
Read more

Top Challenge of Digital Marketing in India

Educating the client: Do you prefer to have a good client? Take some time and effort to educate them on digital marketing. Having a huge budget earmarked for digital media or just having a Facebook page is not going to help anyways. Its easy to entice and convince client with digital parlance, but on longterm you will have a disappointed and grumpy client. No agency would prefer that. Extra effort to train client will pay you on longterm. We contemplate this fact and have various training modules of Digital marketing Expert. Engagement is the fundamental: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” as quipped by John Wanamaker long time ago doesn’t hold in digital marketing as such. We spend, measure and improvise here with the watchword ROI. Here is the trouble in disguise- let go off the engagement factor. When I mean engagement, it’s not about the impressions, reach or SOV, but it’s more of intangible and broadly AIDA (Attention In...
Post a Comment
Read more

URL and SEO

URLs (Uniform Resource Locator) form an integral part of any Search Engine Optimization (SEO) campaign. A recent study shows that of the top ten indexed pages for a particular keyword, ‘Google has 40-50% of those with the keyword either in the URL or the domain, Yahoo shows 60% and Bing has an astonishing 85%’. What this translates into for Search Engine Optimization (SEO) is that having keywords in the URL or domain name can make a lot of difference to a page’s ranking. There are primarily two types of URL – Static URL and Dynamic URL Static URL: As the name suggests, Static URLs do not change. It does not have any variable strings or URL parameters. The page actually exists on a server and can be downloaded via FTP (File Transfer Protocol). Eg: A URL of the type http://www.example.com/web/ is a static URL. Dynamic URL: A Dynamic URL is an address that directs to a dynamically generated web page. The content of the page is stored on a database and is displayed only on demand. ...
Post a Comment
Read more