Digital & Online Marketing Made Simple with Seventh Sense

When it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. But if your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app, but it’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place. Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser.

Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense: Interactivity/Gaming – for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future. Regular Usage/Personalization – If your target users are going to be using your app in a personalized fashion on a regular basis (think EverNote) then an app provides a great way to do that. Complex Calculations or Reporting – If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (think banking or investment) an app will help you do that very effectively. Native Functionality or Processing Required - mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as clic

Benefits-of-pay-per-click • Speed-to-market – Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website. • Reach– Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry. • Highly-targeted website traffic–Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions. • Testing Capabilities– PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It’s also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate • Maximize the return on your marketing investment– Because you pa

Benefits-Of-SEO 1. The Results are Low Cost (In Comparison to Adwords and PPC) Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web. 2. Definite Increase in Traffic With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearl

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MUMBAI: Email is dead, Facebook founder Mark Zuckerberg declared famously last November. Now, Thierry Breton, chief executive officer of Atos, one of Europe's largest IT companies, wants to show the world how a 6-billion company can be run without internal emails. Breton recently vowed that after 2014 none of Atos' 80,000 employees will ever send an email to another. We use email for instant communication, which is a bad way to use emails," he told ET during a recent visit to India. "We use email for archiving data, which is a bad way to do it. We use email to send global information to everyone - this is also a bad way to communicate; we use email to manage processes, which is a bad way to do it. We have many bad usages of email." Breton plans to replace email with social networking tools, which he believes will be more efficient. Atos is now a year into what it calls the 'Zero-email programme'. There is so much enthusiasm for new communication tool