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Google will surpass Facebook

Google will surpass Facebook by grabbing nearly 20 percent of the market in 2013, compared with less than 18 percent for Facebook. Google's U.S. display sales will grow 45.3 percent to $3.68 billion, with Facebook boosting sales 27.6 percent to $3.29 billion for 2013.

In 2014, the marketing researcher sees Facebook slipping to 17 percent, with Google growing to 21.7 percent market share. Google will top $4.76 billion in display ad sales, compared with $3.75 billion at Facebook. Yahoo, once the dominant display ad purveyor in the world, will slip to $1.64 billion in sales.

Source: eweek

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