Digital & Online Marketing Made Simple with Seventh Sense

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Cyber security solutions in saudi arabia India suffered loss of nearly $8 billion because of cyber crime in 2011 while the global loss is estimated at $110 billion, according to the Norton Cyber Crime Report 2012. Importantly, this year India’s loss escalated by whopping 100 % whereas at global level it saw marginal dip. Earlier, in its 2011 report, Norton revealed about $ 4 billion were lost due to cyber crime in India and $ 114 billion worldwide. Source :pluggd.in

MUMBAI: Email is dead, Facebook founder Mark Zuckerberg declared famously last November. Now, Thierry Breton, chief executive officer of Atos, one of Europe's largest IT companies, wants to show the world how a 6-billion company can be run without internal emails. Breton recently vowed that after 2014 none of Atos' 80,000 employees will ever send an email to another. We use email for instant communication, which is a bad way to use emails," he told ET during a recent visit to India. "We use email for archiving data, which is a bad way to do it. We use email to send global information to everyone - this is also a bad way to communicate; we use email to manage processes, which is a bad way to do it. We have many bad usages of email." Breton plans to replace email with social networking tools, which he believes will be more efficient. Atos is now a year into what it calls the 'Zero-email programme'. There is so much enthusiasm for new communication tool

“How do I measure ROI for my social media activity?” cpc,cpm,ecpm..else something .. if you find one please Buzz here .. forget about "like and share" .. that dose not work :))) BY Sanjay Sarathi SEO Expert SEO Bahrain

Google will surpass Facebook by grabbing nearly 20 percent of the market in 2013, compared with less than 18 percent for Facebook. Google's U.S. display sales will grow 45.3 percent to $3.68 billion, with Facebook boosting sales 27.6 percent to $3.29 billion for 2013. In 2014, the marketing researcher sees Facebook slipping to 17 percent, with Google growing to 21.7 percent market share. Google will top $4.76 billion in display ad sales, compared with $3.75 billion at Facebook. Yahoo, once the dominant display ad purveyor in the world, will slip to $1.64 billion in sales. Source: eweek

Why you'd use it Your Google+ page lets you connect with your fans on Google+ and adds people to the things you already do on Google. Use Hangouts (live, multi-person video chat) to meet your customers face to face to face, Circles to get the right message to the right users your audience, Ripples to identify who’s talking about your posts and the AdWords Social Extensions to help people see which of their friends on Google+ have +1’d your page. On average, these recommendations improve the click-through rate on search ads by 5-10%. By creating a page and promoting it to your fans, you can help new people discover your business not only on Google+ but across all of Google. It has few disadvantages but the fact is.. still google knows about this ) .. can some expert out side from google can guess this .. what exactly is not worth in +++..:) By Sanjay Sarathi Digital Marekting professional SEO Services SEO Services

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Educating the client: Do you prefer to have a good client? Take some time and effort to educate them on digital marketing. Having a huge budget earmarked for digital media or just having a Facebook page is not going to help anyways. Its easy to entice and convince client with digital parlance, but on longterm you will have a disappointed and grumpy client. No agency would prefer that. Extra effort to train client will pay you on longterm. We contemplate this fact and have various training modules of Digital marketing Expert. Engagement is the fundamental: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” as quipped by John Wanamaker long time ago doesn’t hold in digital marketing as such. We spend, measure and improvise here with the watchword ROI. Here is the trouble in disguise- let go off the engagement factor. When I mean engagement, it’s not about the impressions, reach or SOV, but it’s more of intangible and broadly AIDA (Attention In

URLs (Uniform Resource Locator) form an integral part of any Search Engine Optimization (SEO) campaign. A recent study shows that of the top ten indexed pages for a particular keyword, ‘Google has 40-50% of those with the keyword either in the URL or the domain, Yahoo shows 60% and Bing has an astonishing 85%’. What this translates into for Search Engine Optimization (SEO) is that having keywords in the URL or domain name can make a lot of difference to a page’s ranking. There are primarily two types of URL – Static URL and Dynamic URL Static URL: As the name suggests, Static URLs do not change. It does not have any variable strings or URL parameters. The page actually exists on a server and can be downloaded via FTP (File Transfer Protocol). Eg: A URL of the type http://www.example.com/web/ is a static URL. Dynamic URL: A Dynamic URL is an address that directs to a dynamically generated web page. The content of the page is stored on a database and is displayed only on demand.

Content and Navigation of a website are supposed to be two key pillars which support any Search Engine Optimization campaign. However at times, good content and a well thought of navigation might not be able to do the SEO wonders it was supposed to do. Theme Bleeding might me a reason! By definition, Theme Bleeding is a link leading from a specific topic or theme to another theme (or topic) that is not directly related. For eg: You have a webpage about Search Engine Optimization (SEO). Some of the outgoing links from this page point to a web page about Social Media Marketing. Though you may be offering both the services to your clients and it might make business sense to cross sell, however Google and other search engines might consider it as an apt case for Theme Bleeding. Your ‘theme’ of Search Engine Optimization (SEO) is bleeding into an unrelated theme of Social Media Marketing. Google Algorithm ranks pages on the basis of their Relevance to the content/Keyword. Theme Blee

Our SEO service We opened the doors yesterday to our private SEO service. If you've been wavering on the fence about whether or not SEO still works, post Google Panda and Penguin... let me just say this: SEO is STILL Alive and Kicking Strong as Ever! Do NOT Listen To Google, Listen to TEST Results! We've been testing our networks and other things that Google says "don't work" like mad dogs... And we've got nothing but positive findings! :) Let's be honest, A LOT Has Changed In SEO. We just have to be willing to change alongside it. No longer can I just throw a bunch of links at my site and call it a day. If I don't link the "right" way I can tank my sites' rankings or worse yet, potentially get it banned. But what is the "right" way? It has been a long, hard 6 months since Google unleashed their updates, but now the dust is starting to settle, and more and more things are becoming blatantly clear as