The concept is quite simple; to provide users with an easy-to-use and publicly available self-publishing platform. Plus the beauty of having a blog is that you can keep it as simple, or make it as complicated and advanced, as you want।
In 2004 blogging was a novelty. In 2005 it became a trend. Today, having a blog is a business necessity. Whether you are looking to voice your opinion on an issue you feel strongly about, or you're looking to explore your creative side, or promote yourself as an expert in your field, having a blog has fast become one of the prime markers of status and business nous.
While most people tend to think of blogs as being personal online journals, the power of the Web allows you to convert something as simple as a ‘web log' into a powerful business and communication tool. Perhaps the best way to understand the power of blogging is to go on the Internet and browse a few blogs. Instead of randomly browsing through personal blogs (which are quite varied and do not always show the true power of blogging), try Allen Says's Instant Guru Blog (http://www.instantgurublog.com) or Google's
own blog maintained by their employees (http://www.google.com/googleblog/).
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