Digital & Online Marketing Made Simple with Seventh Sense

1. Creating stellar, top-tier content is the most important thing. Ever. Content is the most important thing ever. The importance of content isn’t new. However, the reason this tops the list is because I believe content is more important than ever before. It’s called content marketing, and now, in 2014 with all the SEO changes we’ve seen, it’s the one thing that you can really rely on. It’s legit. Wikipedia’s definition of content marketing is as good as any: “Any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” You’ve read the hackneyed phrase, “content is king,” enough times, so I hesitate to even type the worn-out words. Yet, it does bear repeating, because that’s all that really matters. Content is absolutely all-important. Lest you think I’m merely riding a hobby horse, let me try to prove this to you. According to research from InboundWriter.com, companies who have an active blog report 63% more leads t...