Digital & Online Marketing Made Simple with Seventh Sense

Google is constantly making updates to their search algorithms, which is the criteria used in gathering and prioritizing search results for given keyword phrases. It is up to us Digital Marketers to stay on top of these changes to help our clients stay on the first page, and wherever possible first on the list. Well now Google has made a few major changes to their SERP (Search Engine Results Page), which has advantages and disadvantages for website owners and Google AdWords advertisers. Here's what the changes are and what they could mean for you: 1. Removal of AdWords from SERPs side panel Google's SERPs had a set general structure, which looked like this: One of the biggest changes that Google has made to the SERPs is to remove the entire right panel of ads from the page: This will bring the user experience from desktop users closer to that of mobile users, which is the majority of current internet traffic anyway. Google is testing the performance of Produ