Digital & Online Marketing Made Simple with Seventh Sense

Educating the client: Do you prefer to have a good client? Take some time and effort to educate them on digital marketing. Having a huge budget earmarked for digital media or just having a Facebook page is not going to help anyways. Its easy to entice and convince client with digital parlance, but on longterm you will have a disappointed and grumpy client. No agency would prefer that. Extra effort to train client will pay you on longterm. We contemplate this fact and have various training modules of Digital marketing Expert. Engagement is the fundamental: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” as quipped by John Wanamaker long time ago doesn’t hold in digital marketing as such. We spend, measure and improvise here with the watchword ROI. Here is the trouble in disguise- let go off the engagement factor. When I mean engagement, it’s not about the impressions, reach or SOV, but it’s more of intangible and broadly AIDA (Attention In...

URLs (Uniform Resource Locator) form an integral part of any Search Engine Optimization (SEO) campaign. A recent study shows that of the top ten indexed pages for a particular keyword, ‘Google has 40-50% of those with the keyword either in the URL or the domain, Yahoo shows 60% and Bing has an astonishing 85%’. What this translates into for Search Engine Optimization (SEO) is that having keywords in the URL or domain name can make a lot of difference to a page’s ranking. There are primarily two types of URL – Static URL and Dynamic URL Static URL: As the name suggests, Static URLs do not change. It does not have any variable strings or URL parameters. The page actually exists on a server and can be downloaded via FTP (File Transfer Protocol). Eg: A URL of the type http://www.example.com/web/ is a static URL. Dynamic URL: A Dynamic URL is an address that directs to a dynamically generated web page. The content of the page is stored on a database and is displayed only on demand. ...

Content and Navigation of a website are supposed to be two key pillars which support any Search Engine Optimization campaign. However at times, good content and a well thought of navigation might not be able to do the SEO wonders it was supposed to do. Theme Bleeding might me a reason! By definition, Theme Bleeding is a link leading from a specific topic or theme to another theme (or topic) that is not directly related. For eg: You have a webpage about Search Engine Optimization (SEO). Some of the outgoing links from this page point to a web page about Social Media Marketing. Though you may be offering both the services to your clients and it might make business sense to cross sell, however Google and other search engines might consider it as an apt case for Theme Bleeding. Your ‘theme’ of Search Engine Optimization (SEO) is bleeding into an unrelated theme of Social Media Marketing. Google Algorithm ranks pages on the basis of their Relevance to the content/Keyword. Theme Blee...

Our SEO service We opened the doors yesterday to our private SEO service. If you've been wavering on the fence about whether or not SEO still works, post Google Panda and Penguin... let me just say this: SEO is STILL Alive and Kicking Strong as Ever! Do NOT Listen To Google, Listen to TEST Results! We've been testing our networks and other things that Google says "don't work" like mad dogs... And we've got nothing but positive findings! :) Let's be honest, A LOT Has Changed In SEO. We just have to be willing to change alongside it. No longer can I just throw a bunch of links at my site and call it a day. If I don't link the "right" way I can tank my sites' rankings or worse yet, potentially get it banned. But what is the "right" way? It has been a long, hard 6 months since Google unleashed their updates, but now the dust is starting to settle, and more and more things are becoming blatantly clear as...